Me Connecting The Dots – Do what you love…

Career – Dreams – Lifestyle – News – And more…

1 Comment

Beyoncé: Entertainer, Business Woman, Mother and Wife (The Mrs. Carter Show 2013/2014)

Hello everyone,

Last Thursday (20.03.2014) I went to the Mrs. Carter Show in Antwerp, Belgium. I also went to the concert last year. A lot of people asked me: “Why are you going to the same show again?” A few reasons: great voice, great dancer, true entertainer, cool outfits, spectacular show and she has a message (and it was a different show with new songs). At the end of the concert I just felt empowered and full of energy. You will understand when you have visited a show of her. ;)


With songs like ‘Run the World’ and ‘Flawless’ and her entirely female band, Beyoncé shows her feminism. These are lyrics from Flawless which were projected on the screen:
“We teach girls to shrink themselves, to make themselves smaller
We say to girls: “You can have ambition, but not too much
You should aim to be successful, but not too successful
Otherwise, you will threaten the man
Because I am female, I am expected to aspire to marriage
I am expected to make my life choices always keeping in mind that marriage is most important
Now, marriage can be a source of joy and love and mutual support
But why do we teach girls to aspire to marriage and we don’t teach boys the same
We raise girls to see each other as competitors
Not for jobs or for accomplishments, which I think can be a good thing, but for the attention of men
We teach girls that they cannot be sexual beings in the way that boys are
Feminist: a person who believes in the social political, and economic equality of the sexes.”

Besides being a true entertainer, she is also a philanthropist. She supports different organizations and has set up ‘#BeyGOOD’. #BeyGOOD is working with partners to make a difference in the lives of others. During the Mrs. Carter Show World Tour, fans were asked to bring donations to each venue, so they would become eligible for a seat upgrade.

She inspires me because she is not only an entertainer, but also a businesswoman, mother and wife at the same time. She is doing what she loves, motivates others and fights for causes like gender equality. And she knows that she is a role model. While other celebrities can’t wait to visit a coffeeshop once they have arrived in Amsterdam, Beyoncé chose to visit the Anne Frank House (museum) before she hit the stage.

Beyonce Anne Frank House

Finally, to the people who asked me which show was better, 2013 or 2014: I can’t choose because both shows were truly spectacular. And yes this year was a different show where she performed a lot of songs from her latest Visual album and here voice was Flawless. However The Mrs. Carter Show 2013 in Antwerp will always be special to me because she was ill the day before and had to cancel that show. When she talked about it at our show she got teary eyes, you could feel that true emotion. It made us feel a bit closer to her and it showed that she is, like everyone else, just a human.


:) Helen

Song of the Day: Halo – Beyoncé (Sportpaleis Antwerp, 20.03.2014)

Beyoncé apologizes for canceled show (SportpaleisAntwerp)


Leave a comment

Super Bowl ad – “The more you talk about your product, the less people like it.”

Hello Everyone,

One thing that fascinates me as a Marketeer is the Super Bowl, which will be held again this Sunday. Since I live in The Netherlands, I have never watched it. And to be honest, I don’t care about the game. But what I did watch, were the commercials and the halftime show. Normally, commercials are seen as interruptions of the main show that we are watching. But several studies have shown that 50% of the Super Bowl audience tunes in just to watch the commercials. Even as a European, I am looking forward to them.

Last year, the Super Bowl was the most watched event in America with more than 108 million viewers. To compare, in The Netherlands the most watched event (soccer game) had around 12 million viewers. So, these are numbers that our small country can not relate to at all.

A 30-second commercial costs $4 million and a 60-second commercial $8 million! And the average production costs are at least $1 million. It makes me wonder if it is worth the investment. Because it gives you no guarantee of increased sales. However, you can expect that most or all viewers of the Super Bowl will watch your commercial. That is around 108 million people in the USA. Besides that, millions of viewers abroad are going to watch the ads. And, even better, millions of people are talking about your commercial and your brand. Prior to, during, and even after the event. I guess that this buzz makes it worth the money.

Research of C. Tomkovick (Marketing professor) shows that two-thirds of the companies who advertise during the Super Bowl break, enjoy a boost in stock price, sales, and brand awareness. Of course some brands do better than others. Tomkovick also shows that popular commercials often feature dramatic sound, motion, and celebrities. Other good ingredients are humor and surprise endings. “The more you talk about your product, the less people like it”.

Whether it is worth the money or not, I enjoy the buzz around it. I’ve been teased about what will happen to yellow (M&M’s) on Facebook and could even vote for the #covered or #uncovered ad of David Beckham for H&M.
I am looking forward to it!

While I am writing this blog, something just came to my mind. Would it be an idea if a charity organization gets a free commercial spot during the Super Bowl? This way, they can get the attention of millions of viewers that they would not get otherwise. It would be a nice gesture of the TV Network that broadcasts it.

A few Super Bowl 2013 commercials that I like:

M&M’s Love Ballad – Super Bowl 2013
Because I love M&M’s!

Mercedes Soul – Super Bowl 2013
Because I like dreaming..

Calvin Klein Concept – Super Bowl 2013
Just because… ;)

Have fun watching tomorrow!

:) Helen

Song(s) of the Day: My favorite halftime show: Beyoncé (and Destiny’s Child) – Super Bowl 2013